SHAPL: In The Business of Making Dreams Come True
Like, Make, and Sell at SHAPL.
Seoul, Korea, March, 2018 - SHAPL, an emerging startup giant that has made over $1.5 million in sales during their pilot project is now preparing to launch the project on a global level. The pilot project was a massive hit in Korea, where over 40,050 suitcases and backpacks manufactured by SHAPL, sold out in just 30 days.
The focus of the concept is that a designer will always need to capture the attention of the “crowd” and raise awareness of their work while gaining support. The aim is to accumulate the ‘likes’ needed to manufacture their product.
This campaign is different from already existing crowdfunding platforms. SHAPL did not have to garnish the approval of investors to make a product of such a design. The objective is to raise awareness while encouraging support.
“As a designer myself, I have always had this question as to why only a few designers achieve having their products come to life,” said Changsoo Jin, CEO, and Founder of SHAPL.
When designers submit their designs, SHAPL puts them to a public vote. We become the risk-taker and the number of ‘likes’ is all that is required to proceed in producing a designer’s idea. The company also holds the license to produce the design so no one can duplicate the design or product without SHAPL or the designer’s permission.
“From the consumer’s point of view, I wondered why the products that I like are always so expensive,” said Jin. “So as an answer to these two questions, I came up with an idea of this platform where designers and consumers both can benefit.”
This is the reason why at SHAPL consumers can buy the high-quality products that they ‘like’ through our direct to customer (D2C) platform at much lower costs. This is possible because SHAPL cuts cost associated with marketing and distribution, in turn reducing sale costs. This sales structure innovation has been proven to be possible through the success of SHAPL’s pilot project.
For SHAPL’s first global project, SHAPL collaborated with the renowned designer Dr. Nah, the Dean of International Design school for Advanced Studies(IDAS) of Hongik University, and he created high-quality designed bags.
The elegant suitcase comes with an alphabet sticker to advertise to anyone designing their own luggage, and it allocates a unique Bluetooth tracker to alert the user and allow them to track the suitcase if it is lost or stolen. The backpack, which can fit a 17-inch laptop in a designated compartment, has a large capacity of storage and also comes with a tracker.
About SHAPL Inc. SHAPL is a fast-growing platform where products are created, chosen, and made by the participants. We want to help make designer’s dreams become reality. Everyone can be a product designer at SHAPL. Make to Like, Like to Make. Like, Make, and Sell at SHAPL. We give designers the opportunity and support to turn their designs into reality.
To learn more about SHAPL and its services, please visit our website at SHAPL.com.