The beginning
The future of the automotive industry is to offer users a wider range of customization. Every day, the industry has to strive to satisfy the need to generate unique products, that not everyone has. However, at the same time, fashions are more and more fleeting and consumers demand 3 key ideas: be up to date, have something unique and not waste time. This is why this concept arises. The combination possibilities are vast, permanently updated and at low cost. In addition, it is the user himself who can carry out the modifications and make his rims match the color of the exterior, the interior or his own clothing!
This concept is one more step in the offer of configuration possibilities that the automotive industry wants to give to the user.