Minimal trimmer
Designer Bas Kamp was frustrated after years of working as a design consultant within the personal grooming sector, where marketers are making the decisions and setting the design rules resulting in products that look like F1 race cars, a vexation most designers across all industries can certainly empathize with. The Eindhoven-based Kamp would permit himself the opportunity to reimagine what his ideal hair and beard trimmer might look like liberated from such trend-chasing concerns, resulting in the minimal trimmer Evolution concept.
Nowadays marketeers make our trimmers look like F1 cars screaming for attention with all its unnecessary features.