Project title
I tried to express the power coming from the minimal design in the linear design of a ruler. VIVID RULER, 30CM is important to contrast, but this is important to a beauty of negative space. It also has the name Beagja(). Beagja is the Korean name of Joseon white porcelain, famous for its simplicity and marginal beauty in Joseon Dynasty of Korea 500 years ago. Beag() means white and ja() means porcelain.
I tried to express the power coming from the minimal design in the linear design of a ruler.